The third factor of the books success is illustrations. Moreover, there is a great number of different examples in this book, that is why it is very easy and fascinating to read it. He tries to present his ideas in a humorous key to making a reader more interested. The authors style is not very complicated. The book is written in a very simple manner for people being nonspecialists in statistics to get its main idea better. The second source of its success is the authors style of writing. Provocative title at once made this book very recognizable and discussed. The author says directly that statistics lie, though scientists have been trying to assure people that they can believe the data obtained with its help. The first thing which strikes a readers eye is the books title. The author managed to use some very good sources to make his book more successful. It is the most popular book of the second half of the 20th century devoted to the issue connected with science and mathematics.
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